David Licauco is the Chosen Brand Ambassador of Taho Story: What Made the Kapuso Heartthrob Say Yes?

Kapuso heartthrob David Licauco is officially the face of Taho Story, the fast-rising dessert brand known as the “Pambansang Dessert ni Ginoo.” As the brand’s newly named ambassador, David shared what convinced him to say yes — and it all started with a curious scroll through Instagram and a well-placed food order on Grab. “The first thing I did was check their Instagram. And then pangalawa, nag-order ako sa Grab. I ordered almost all the flavors… and when I tried it, I was shocked — ang sarap! Gulat-sarap kasi imagine mo, taho na may ice cream? It’s not the usual — it’s unique,” David shared with a smile. Taho Story has quickly become a national sensation, reinventing the beloved Filipino snack with a creative twist: ice cream-infused taho. The bold, unexpected flavor combinations and nostalgic appeal have helped the brand soar to success, earning over 200 branches nationwide in just one year — a feat few food startups can match. With his wholesome charm and modern Filipino appeal, David Licauco perfectly embodies the spirit of Taho Story: a fusion of tradition and innovation, comfort and cool. His authentic enthusiasm for the brand — fueled by personal experience — makes him [...]